2.1Amazon · 2025– · Internal tool
Amplify
The request was a dashboard; I built the tool that shows the next action and the evidence behind it.
- ~1,600account managers
- 45 → 5 minseller-call prep
- $3,000 → $250per month, inference
- NowSenior Product Manager, Seller Fees & Incentives, Amazon
- Based inBellevue, WA
- Looking forPrincipal / Staff IC ownership of a product area
I own the strategy and build 0→1 products
$16B+
Annual sales (GMS) driven by the three seller incentive programs I own.
10+ years at Amazon across marketplaces, payments, and seller systems. I own seller incentive programs and build AI products.
1
The numbers behind the work
45 → 5 min
Average seller-call prep
Amplify, 10-account-manager study
~1,600
Account managers
Amplify is their primary seller-insights tool, North America and Europe
$3,000 → $250
Monthly inference spend
Amplify, same workload, quality above release thresholds
$4.8M
Annual free cash flow
Amazon Pay, from fewer defects and fewer support contacts
2
Case studies
2.2Amazon · May 2025–present · Seller fees and incentives
Seller Incentives
Three programs, each removing a different barrier to a seller adding products.
- $16B+annual sales (GMS)
- 171% moreproducts added, A/B test
- 41% highersales, same A/B test
Value-Based Incentives A/B test: sellers in the treatment group added 171% more products than the control group and saw 41% higher sales.
2.3Independent · Live on web · iOS beta on TestFlight
SproutRoute
Plans family trips: day-by-day itinerary, route maps, packing, and safety guidance in one plan.
- 12.2 sfirst city ready
- 25.0 sfull three-city route ready
One production run: Tokyo → Kyoto → Hakone, 8 days, Sep 9, 2026.
3
Builder
I build with React, Node, Swift, and Python.
3.1
Sprout Math
Offline math practice for kids. No accounts, ads, or analytics; progress stays on the device.
iOS beta on TestFlight
3.2
Jev and model routing
Model-routing work behind the LLM Gateway: privacy controls, quotas, fallbacks, and cost attribution in one layer.
−66.41% cost on a 50-request synthetic benchmark; 47 gateway tests passing
3.3
Claude Certified Architect, Professional (CCAR-P)
Issued by Anthropic.
4
Experience
May 2025 – Present
Senior PM, Seller Fees & Incentives
Amazon
$16B+ annual sales from three programs · built Amplify
Jun 2022 – May 2025
Senior Product & Customer Insights Manager
Amazon
Customer research behind Director and VP roadmap sequencing
Apr 2020 – Jun 2022
Senior Program Manager, PSAS Operations
Amazon
JIRA → Workfront for 29 teams and 6,000+ users
Oct 2017 – Apr 2020
Senior Program Manager, Payments CX
Amazon Pay
$4.8M annual free cash flow from fewer defects and support contacts
Nov 2015 – Oct 2017
Program Manager II, Sales Operations
Amazon India
200K+ leads and a Salesforce CRM migration
5
Contact
Hiring for a product area?
I am looking for Principal / Staff IC ownership of a product area.